IKEA x HAY — Ypperlig Collection (Teaser)

IKEA x HAY — Ypperlig Collection (Teaser) from Morten Kühl Christensen on Vimeo.

The first look into the collaboration "YPPERLIG" between IKEA and danish furniture design company HAY. 

The film abstractly shows the materials that eventually will go into the collection in 2017.

Client: IKEA
Agency: NIKEXTENSION
Production Company: Kuhl & Solvstrom
Creative Direction: Nikolaj Fremming (The Nik)
Concept: Mike Wittrup, Nikolaj Fremming, Morten Kühl Christensen
Design & Animation: Morten Kühl Christensen
Houdini FX: Morten Kühl Christensen
Art Direction: Mike Wittrup, Morten Kühl Christensen
Sound Design: Malthe Madsen

 it was rendered in C4D with Octane. The volumetrics is rendered in Arnold.

크~~  C4D와 옥테인렌더를 사용했네요~ 감각적이고 멋집니다..