Devilish Characters Summoned with CINEMA 4D

14 days for a campaign with animated CGI characters.

What do you do when you have a new product, an advertising campaign concept with animated CGI characters and only 14 days in which to complete the project? Simple: you turn to CINEMA 4D - the reliable and easiest to use 3D software!

Creating a television spot was nothing new for Haus&Gross communications GmbH, who was selected to complete the project. However, having only 14 days to complete such a project doesn't happen very often. After all, the CGI characters had to interact with live shots – and these live shots would first be available on day 11 of production. This is a job that can only be tackled if you have reliable tools and an experienced team.

The advertising branch can be quite extreme when it comes to tight deadlines – but this particular deadline was exceptionally tight. This ad was for a new medication that combats cramps in the calfs, and calf demons were to appear to fend off these cramps.

In the first production phase, project director Thorsten Hary and his pre-visualization team modeled the set in 3D according to a real-world original and scaled it using actual units of measure. This made it possible to easily define camera angle and position. Using actual units of measure helped the team rig and scale the CG characters to the correct scale. Without the use of any live shots, Haus&Gross was able to create a realistic shooting board, which helped resolve many unknowns and resulted in the team being able to seamlessly combine parts of the pre-production work.

Once the live shots had been made available, the virtual scenes that had already been created were adapted to the live footage. Thanks to CINEMA 4D's character tools, scaling already rigged characters was no problem – and even after being scaled, the demon still moved exactly as desired.

 

The point is always reached at which the client wants to see results. Thorsten Hary's team used Python scripts to easily provide the client with what they wanted to see. These scripts made it possible to render complete segments as a preview or in stills in the desired resolution or codec. In the end, all segments of the spot fell into place and were combined with live footage and set to audio – and the demons were free to start their mischief in prime time.

Client
Naturwaren Theiss GmbH
www.latschenkiefer.de

Realization
Haus&Gross communications GmbH
www.hausgross.de


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