Denmark-Based Wizarts Inc. Creates Photorealistic Visualizations of Bang & Olufsen Products with CINEMA 4D

Aarhus, Denmark-based Wizarts Inc. created most of the campaign material for the launch of BeoSound 5, Bang & Olufsens new digital music player in 3D.

The player had to be created in the highest quality, suitable for high-resolution stills and seamless integration with existing photo material. 3D CAD data was supplied by Bang & Olufsen and converted in the CINEMA 4D Engineering Edition. The file was then fine-tuned, cleaned up and remodelled in areas needing very high levels of detail. Textures and shaders were developed and applied to the model. The 3D-BSo5 was now ready for animation and rendering.

Several images were created for brochures and online content.
In some instances, the 3D-BSo5 was composited onto existing photographs.
CINEMA 4Dís Advanced Render module was invaluable in achieving the perfect look and lighting.

Using GI in combination with HDR images as lightsources and reflections produced superior renders very little time.
Due to time constraints, Wizarts Inc. had to look for assistance for the animation following the launch of the product. It was produced in collaboration with Hypa TV.

Wizarts Inc. vizualize both existing as well as upcoming products for Bang & Olufsen. In this way, Bang & Olufsen can have studio shots and location shots ready for marketing material before the actual product is signed off and ready for "real" photography. Studio shots can also be made on a day-to-day basis from all of the Bang & Olufsen products Wizarts Inc. have in their 3D library.

Wizarts Inc. is a 3D, animation and software development company specializing in high-end visualizations, 3D retouching and knowledge-sharing software.

More Infos

Wizarts Inc.
www.wizarts-inc.com

Bang & Olufsen
www.bang-olufsen.de